I help founders turn complex ideas into clear, confident digital experiences.
I help founders turn complex ideas into clear, confident digital experiences.
I help founders turn complex ideas into clear, confident digital experiences.
Product design and Framer websites designed with intention, structure, and care.
[ What I do ]
[ What I do ]
[ What I do ]
I work as a studio of one, partnering closely with founders and small teams to design digital experiences that are both strategic and visually refined.
Websites Launched
Websites Launched
Websites Launched
Users Reached
Users Reached
Users Reached
Years of Experience
Years of Experience
Years of Experience
[ MY CLIENTS HAVE BEEN FEATURED IN ]
[ MY CLIENTS HAVE BEEN FEATURED IN ]
[ MY CLIENTS HAVE BEEN FEATURED IN ]
[ Selected Projects ]
Digital experiences that balance clarity and craft
[ Selected Projects ]
Digital experiences that balance clarity and craft
[ Selected Projects ]
Digital experiences that balance clarity and craft
[ My Services ]
[ My Services ]
[ My Services ]
Working as a studio of one allows me to stay closely involved at every stage, from early thinking through final execution. This keeps the process focused, flexible, and collaborative.
Product Design
Transforming complex ideas into intuitive digital products. We focus on usability, performance, and clarity — from MVPs to fully scaled platforms.
UX Research
Interface Design
Design Systems
Prototyping
Product Design
Transforming complex ideas into intuitive digital products. We focus on usability, performance, and clarity — from MVPs to fully scaled platforms.
UX Research
Interface Design
Design Systems
Prototyping
Product Design
Transforming complex ideas into intuitive digital products. We focus on usability, performance, and clarity — from MVPs to fully scaled platforms.
UX Research
Interface Design
Design Systems
Prototyping
Website Design
Website Design
Website Design
Website Development
Website Development
Website Development
Branding
Branding
Branding
[ my process ]
[ my process ]
[ my process ]
[ 01 ]
Discovery
I cut through the noise, understand your brand, your audience, and your goals. No cookie-cutter playbooks only sharp strategies.
[ 01 ]
Discovery
I cut through the noise, understand your brand, your audience, and your goals. No cookie-cutter playbooks only sharp strategies.
[ 01 ]
Discovery
I cut through the noise, understand your brand, your audience, and your goals. No cookie-cutter playbooks only sharp strategies.
[ 02 ]
Designing
From early sketches to high-fidelity prototypes, I shape concepts into tangible visuals through thoughtful exploration and iteration.
[ 02 ]
Designing
From early sketches to high-fidelity prototypes, I shape concepts into tangible visuals through thoughtful exploration and iteration.
[ 02 ]
Designing
From early sketches to high-fidelity prototypes, I shape concepts into tangible visuals through thoughtful exploration and iteration.
[ 03 ]
Development
Design isn’t enough, it has to perform. We develop responsive, fast, and scalable systems, seamlessly integrating CMS, animations, and tech.
[ 03 ]
Development
Design isn’t enough, it has to perform. We develop responsive, fast, and scalable systems, seamlessly integrating CMS, animations, and tech.
[ 03 ]
Development
Design isn’t enough, it has to perform. We develop responsive, fast, and scalable systems, seamlessly integrating CMS, animations, and tech.
[ 04 ]
Launch
We don’t vanish after launch. From performance optimization to continuous iterations, we ensure your brand stays sharp, fast, and relevant long.
[ 04 ]
Launch
We don’t vanish after launch. From performance optimization to continuous iterations, we ensure your brand stays sharp, fast, and relevant long.
[ 04 ]
Launch
We don’t vanish after launch. From performance optimization to continuous iterations, we ensure your brand stays sharp, fast, and relevant long.
[ about me ]
I turn complex ideas into clear systems and digital experiences that feel calm, usable, and intentional.
[ about me ]
I turn complex ideas into clear systems and digital experiences that feel calm, usable, and intentional.
[ about me ]
I turn complex ideas into clear systems and digital experiences that feel calm, usable, and intentional.
DESIGNBYFLOR
Design & Intention
Trusted by Founders
"Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life."
$15M+
Revenue generated for my clients
2021
2022
2023
2024
2025
2021
2022
2023
2024
2025
2021
2022
2023
2024
2025
120+
120+
From New York to Dubai, my work has no borders. I collaborate across time zones to deliver systems and designs that scale.
[ Pricing ]
Personalized plans and pricing
[ Pricing ]
Personalized plans and pricing
[ Pricing ]
Personalized plans and pricing
"I felt truly supported throughout the process. The creative direction was thoughtful and intentional, but never overwhelming. Ideas were elevated with care, collaboration felt natural, and our vision was translated into something clear, aligned, and beautifully executed."
Trusted by clients worldwide
Monthly
Custom Project
Monthly Design Retainer
A flexible monthly partnership for teams and founders who need reliable design support without hiring full-time.
$5,500/m
2 spots open
What's included
25 hours of design support per month
Priority in my production queue
Slack channel communication
Roll-over hours (valid for 1 month)
Design plus light motion support
Websites, landing pages, and product
UX audits and improvements
Pause, cancel, or scale anytime
Monthly
Custom Project
Monthly Design Retainer
A flexible monthly partnership for teams and founders who need reliable design support without hiring full-time.
$5,500/m
2 spots open
What's included
25 hours of design support per month
Priority in my production queue
Slack channel communication
Roll-over hours (valid for 1 month)
Design plus light motion support
Websites, landing pages, and product
UX audits and improvements
Pause, cancel, or scale anytime
Monthly
Custom Project
Monthly Design Retainer
A flexible monthly partnership for teams and founders who need reliable design support without hiring full-time.
$5,500/m
2 spots open
What's included
25 hours of design support per month
Priority in my production queue
Slack channel communication
Roll-over hours (valid for 1 month)
Design plus light motion support
Websites, landing pages, and product
UX audits and improvements
Pause, cancel, or scale anytime
[ Testimonials ]
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
Tools I use on a daily basis
[ Testimonials ]
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
Tools I use on a daily basis
[ Testimonials ]
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
✨ Flo is the best web developer I’ve ever worked with!! She listened, delivered a truly custom site, went above and beyond, and exceeded my expectations. The quality and detail are UNMATCHED and I couldn’t be happier!
Jeremy Pugh
Influencer
Florencia was great to work with. She was extremely responsive and easy to work with. She was great with creating something that captured the vision I had for my design agency and it really feels like my brand has been brought to life.
Zoey Marroquin
Agency Owner, Inclusively UX
Florencia is a great designer. Keen eye to details and is able to foresee flows and issues. Very structured and collaborative. I highly recommend Florencia. She has done a great job at designing my educational game app - Math Mindset.
Sheetal Maheshwari
Founder, TOASTAFRIEND
Tools I use on a daily basis
[ faqs ]
Curious About Something?
Short on time?
You don’t need to have it all figured out.
Let’s start with a conversation and take it from there.
Do you prefer Email communication?
How does the process start?
It starts with a short intro call to get aligned. We’ll talk through your goals, timeline, and what success looks like for your project. From there, I’ll outline scope, next steps, and a clear plan before any design work begins.
How long does it take to launch a website?
Most websites take between 4 to 8 weeks, depending on scope, content readiness, and feedback cycles. I share a realistic timeline upfront so you always know what’s coming next.
What if I don't have branding yet?
No problem at all. I can help define a simple visual direction to get your site live, or we can build branding first if you want a stronger foundation. We’ll choose the approach that makes the most sense for where you’re at.
How long does it take to have app designs?
App and product design timelines vary based on complexity, but most projects run 3 to 6 weeks for strategy, user flows, and high-fidelity designs. Larger products are scoped in phases so everything stays focused and intentional.
How does payment work?
50% upfront, 50% on delivery. Retainers are billed monthly. Straightforward, no hidden fees.
Do you offer ongoing support after the project?
Yes. I offer ongoing design support for updates, iterations, or future features once the main project wraps. This is always optional and tailored to what you need next.
What is DesignByFlor?
DesignByFlor is a boutique design studio focused on creating thoughtful, strategy-led digital experiences. I partner closely with founders and small teams to design websites and products that feel clear, intentional, and built to grow with you.
[ faqs ]
Curious About Something?
Short on time?
You don’t need to have it all figured out.
Let’s start with a conversation and take it from there.
Do you prefer Email communication?
How does the process start?
It starts with a short intro call to get aligned. We’ll talk through your goals, timeline, and what success looks like for your project. From there, I’ll outline scope, next steps, and a clear plan before any design work begins.
How long does it take to launch a website?
Most websites take between 4 to 8 weeks, depending on scope, content readiness, and feedback cycles. I share a realistic timeline upfront so you always know what’s coming next.
What if I don't have branding yet?
No problem at all. I can help define a simple visual direction to get your site live, or we can build branding first if you want a stronger foundation. We’ll choose the approach that makes the most sense for where you’re at.
How long does it take to have app designs?
App and product design timelines vary based on complexity, but most projects run 3 to 6 weeks for strategy, user flows, and high-fidelity designs. Larger products are scoped in phases so everything stays focused and intentional.
How does payment work?
50% upfront, 50% on delivery. Retainers are billed monthly. Straightforward, no hidden fees.
Do you offer ongoing support after the project?
Yes. I offer ongoing design support for updates, iterations, or future features once the main project wraps. This is always optional and tailored to what you need next.
What is DesignByFlor?
DesignByFlor is a boutique design studio focused on creating thoughtful, strategy-led digital experiences. I partner closely with founders and small teams to design websites and products that feel clear, intentional, and built to grow with you.
[ faqs ]
Curious About Something?
Short on time?
You don’t need to have it all figured out.
Let’s start with a conversation and take it from there.
Do you prefer Email communication?
How does the process start?
It starts with a short intro call to get aligned. We’ll talk through your goals, timeline, and what success looks like for your project. From there, I’ll outline scope, next steps, and a clear plan before any design work begins.
How long does it take to launch a website?
Most websites take between 4 to 8 weeks, depending on scope, content readiness, and feedback cycles. I share a realistic timeline upfront so you always know what’s coming next.
What if I don't have branding yet?
No problem at all. I can help define a simple visual direction to get your site live, or we can build branding first if you want a stronger foundation. We’ll choose the approach that makes the most sense for where you’re at.
How long does it take to have app designs?
App and product design timelines vary based on complexity, but most projects run 3 to 6 weeks for strategy, user flows, and high-fidelity designs. Larger products are scoped in phases so everything stays focused and intentional.
How does payment work?
50% upfront, 50% on delivery. Retainers are billed monthly. Straightforward, no hidden fees.
Do you offer ongoing support after the project?
Yes. I offer ongoing design support for updates, iterations, or future features once the main project wraps. This is always optional and tailored to what you need next.
What is DesignByFlor?
DesignByFlor is a boutique design studio focused on creating thoughtful, strategy-led digital experiences. I partner closely with founders and small teams to design websites and products that feel clear, intentional, and built to grow with you.