Mahani
The Mahani team sought an identity that could position them as a premium sanctuary rooted in modern naturalism.
Client:
Mahani Spa
Year:
2024
Industry:
Spa & Wellness
Duration:
7 Weeks
Services:
Branding
Overview:
The Mahani team sought a brand identity that would position the spa as a premium sanctuary grounded in modern naturalism. The goal was to create a visual system that reflected stillness, intentionality, and elevated care across every touchpoint, from the logo system to product packaging and digital applications.
Challenges:
A key challenge was differentiating Mahani as a premium experience without feeling cold, generic, or inaccessible. The identity needed to convey luxury while maintaining warmth and softness, ensuring the brand felt inviting rather than intimidating.
Conclusion:
The final identity delivers a deeply intentional visual presence that aligns with Mahani’s philosophy of wellness through simplicity and ritual. The flexible logo suite empowers the brand to scale across future spa product lines, event experiences, and in-spa environments.
