Momezy
As the sole designer behind Momezy, I set out to create a visual experience that immediately reduced the cognitive overload so many moms face. From the moment the concept was developed, the goal was clear: build a system that feels like a true support tool and not just another task manager.
Client:
Toast a friend LLC.
Year:
2025
Industry:
Consumer Tech
Duration:
3 Weeks
Services:
UI/UX Design, Branding
Overview:
Momezy is an AI-powered productivity app designed for working mothers juggling school, sports, and family logistics. It reads emails, extracts important details, and turns them into a simple, actionable agenda with built-in reminders—freeing up mental space and emotional labor.
Challenges:
Modern moms—especially working mothers—are buried under invisible tasks: keeping up with school emails, remembering tournament dates, coordinating rides, managing snacks, doctor’s appointments, and more. ❝ Even with shared calendars, most of the planning still falls on me. I’m the default for everything. ❞ — User interview, mom of 2 The mental load is real. And most productivity apps still require you to manage them. 🎯 Goal To create an intuitive, time-saving tool that: Reads and organizes incoming info (especially emails) Creates a clean, digestible agenda by week/day Sends proactive reminders before important events Offers relief, not more admin work
Conclusion:
I designed the interface using soft purples, rounded corners, and minimal clutter to communicate warmth, trust, and ease. The gradient tones help soften the typical productivity app aesthetic, making Momezy feel more like a helping hand than a checklist. I chose Roboto for its clean, modern look and excellent readability across devices. Every screen is structured to keep key details—like event time, type, and location—easily scannable, even during life’s busiest moments.
