Jeremy Pugh's Portfolio
This project focused on designing a high-end, editorial website for Jeremy Pugh, a celebrity hairstylist whose work lives at the intersection of fashion, beauty, and culture. The goal was to create a digital presence that felt less like a traditional salon website and more like a luxury fashion publication.
Client:
Jeremy Pugh
Year:
2025
Industry:
Fashion
Duration:
8 Weeks
Services:
Web Design, Web Development
Overview:
The design strategy centered on editorial restraint and visual storytelling. Instead of over-explaining, the site allows the work to speak for itself. The structure, typography, and spacing were all intentional choices to support that goal. Key decisions included: Treating the website like a digital high-end magazine Using bold typography to establish confidence and presence Keeping copy minimal, purposeful, and brand-led Every section was designed to reinforce Jeremy’s positioning as a creative authority rather than a service provider.
Challenges:
Most hairstylist websites rely on predictable layouts, service lists, and overly commercial visuals. That approach would not reflect Jeremy’s career or audience. The main challenges were: Avoiding a salon or booking-focused aesthetic Showcasing work in a way that felt curated, not crowded Creating a strong sense of authority and creative confidence Letting the visuals lead without sacrificing clarity or usability
Conclusion:
The final website positions Jeremy Pugh as a high-end, editorial-forward hairstylist with a clear point of view. By focusing on clarity, hierarchy, and visual storytelling, the experience elevates his work while reinforcing his expertise and professionalism. The site creates a strong first impression for celebrities, press, and fans.
