Olivia Rae
This project focused on translating Olivia Rae’s artistic vision into a cohesive brand and website experience for modern brides seeking something intimate and refined. The goal was to create a digital presence that felt calm, romantic, and editorial, allowing the photography to take center stage while guiding users through a thoughtful, emotionally grounded experience.
Client:
Olivia Rae
Year:
2024
Industry:
Wedding Photography Services
Duration:
6 Weeks
Services:
Branding, Web Design
Overview:
The goal of this project was to translate Olivia Rae’s artistic vision into a cohesive digital presence that speaks to modern brides seeking an elevated, intimate experience. The website leans into an editorial layout with full-screen galleries and subtle interactions designed to evoke a sense of calm and romance. The brand system pairs a custom logo suite with refined serif typography and a warm, neutral palette, creating a look that feels both luxurious and approachable.
Challenges:
The wedding industry is highly saturated, with many photography brands relying on similar aesthetics and visual language. A key challenge was positioning Olivia Rae in a way that felt elevated and distinctive without losing warmth or approachability. The brand needed to appeal to modern brides seeking an intimate, editorial experience while still feeling trustworthy, timeless, and emotionally resonant.
Conclusion:
The final result is a cohesive brand and website that reflects Olivia Rae’s artistic style while creating a seamless, emotionally resonant experience for her audience. Through intentional layout, refined typography, and a warm, neutral palette, the design positions the brand as both luxurious and deeply personal, allowing the work to speak for itself.
