Sasha Clare
Project Niché
Content Creation / UGC
Client
Sasha Clare
Date
Nov 24, 2024
Project Type
Branding + Web Design
Project overview
Introduction
The goal was to create a fun, confident, and conversion-focused portfolio that felt aligned with the client’s personal aesthetic and service structure. We centered the experience around her strengths—photo, reels, and strategy—and structured the flow to guide brands through her offerings, process, and next steps. The site was built in Showit for maximum creative flexibility and includes custom sections for service breakdowns, visual identity highlights, and scroll-stopping content moments. The result is a playful-yet-professional space for a modern creator’s digital presence.
Concept and approach
Visual Identity & Brand Concept
We leaned into a color story of soft lavender and olive green to reflect her quirky sophistication. Typography pairing includes the bubbly Sasha Display and clean Poppins/Nunito Sans for body copy. Editorial photography direction and sticker-style cutouts were used throughout to give the template a personal, magnetic energy. The design system includes icons, badges, and modular layouts that can grow with the creator as services evolve. Patterns and branding elements reinforce the identity without overwhelming the content—striking the balance between style and usability.
Conclusion and findings
Outcome
The Sasha Clare project was met with enthusiastic feedback across Pinterest and UGC communities. The branded template successfully blended editorial aesthetics with strategic functionality—offering a plug-and-play experience that still felt personalized. By combining bold visuals with a clear breakdown of services, process, and content strategy, the site effectively positions the creator as both stylish and business-savvy. Early engagement data showed increased saves, profile clicks, and inquiries, reinforcing the value of investing in a cohesive, elevated online presence.
