Olivia Rae
Project Niché
Wedding Photography
Client
Olivia Rae
Date
Jun 23, 2024
Project Type
Brand Identity + Website Design
Project overview
Introduction
The goal of this project was to translate Olivia Rae’s artistic vision into a cohesive online presence that resonates with modern brides seeking an elevated, intimate experience. The website was designed with an editorial layout, full-screen galleries, and soft interactions to evoke calm and romance. The brand suite includes a custom logo system, refined serif typography, and a warm, neutral palette—designed to feel both luxurious and down-to-earth.
Concept and approach
Branding Direction & Visual Language
We began with a discovery session to understand Olivia’s brand values, ideal clientele, and creative tone. Inspired by natural light, nostalgic romance, and meaningful moments, we crafted a visual identity rooted in elegance and ease. The logo suite was designed to be versatile across social, print, and packaging. Soft serif fonts paired with script accents created a timeless, high-end feel while maintaining warmth and approachability.
Conclusion and findings
The Result
Olivia Rae’s new brand has helped her book more aligned couples and attract destination weddings. The soft editorial visuals have elevated her presence on Pinterest and social media, and the site has become a portfolio centerpiece that reflects her craft. She now has a visual identity that supports her growth, honors her art, and stands out in a saturated market.
