Mahani’s brand is built around a calming, earthy palette featuring deep forest green, warm blush, soft cream, and grounding clay tones. These tones evoke the sensory richness of spa rituals while keeping the visual experience grounded and minimal. Typography blends classic editorial energy with softness: a modern serif for the brand mark paired with a fluid script for the tagline, A Ritual of Stillness. The custom monogram draws inspiration from nature—symbolizing blooming, breath, and rootedness. The design system was created to allow for layering textures and variations without losing brand clarity, offering the Mahani team adaptability across print, digital, and packaging.